Winc
Branding | Art Direction | UX/UI
Meet the Team

Nayeli Coronado: App design, website design , animations, art direction
Mckenna Caldwell: Packaging, social media, recipe cards, art direction
Ryan Grossnickle: Questionnaire, banner ads, icons
Photography from Unsplash.com

Approach

To put more emphasis on accessibility and transparency with Winc's interaction with other wineries, their own wine production, and the process of figuring out the clients palette. Expanding upon existing systems such as the questionnaire, unboxing experience and mobile app interaction overall. We went with a collage visual style to help emphasize that Winc is all about creating something from scratch that is personalized just for the customer. The original logo was kept.

View Process Slides