The Mystic
Packaging | Branding
Overview

The Mystic is a gift set that contains three of the most valuable items needed for anyone looking to get into tarot reading already packaged in a tarot box. They also have a subscription that provides a guidebook to tarot reading and monthly deliveries. The goal was to not increase the product’s footprint but instead add value to it and its qualities essential for sustainability.
Photography from Unsplash.com

Approach

For this project I compiled an interesting grouping of 3 items minimum. Those items were tarot cards, incense candles and chakra stones. I then applied an art deco inspired style for the brand identity. The box created acts as a storage box and incense burner for multi-use. It was a way to put the box to good use and for the customers to keep the packaging rather than disposing of it.

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